Market Research PDF Print E-mail
Telcare is your partner for market research.  When you need to know what your customers are thinking, we can assist you in finding the answers.  Telcare provides Survey Development & Consulting services which will assess your project, assist you in choosing a method, design the survey, and analyze the results.

Market Research differs from satisfaction surveys in that you are asking the "what-if" questions, instead of the "how was" questions.

PhotoHere are some of the market research questions you might want to ask your customers, employees, members, guests, or dealers?

  • What if we introduced...?
  • What would you pay for...?
  • How important to you is...?
  • How often would you use...?
  • What are you plans for...?

Telcare can assist you in analyzing the responses to discover where you should be spending your internal investments.  GAP analysis, which we provide, is very helpful to know how important something is versus any other aspect.  For example, would you roll out a new product if they show a high level of interest in a new product, but show a low importance ranking in its key feature?  

Telcare knows how to make sense of the most complex questions when it comes to market research.  Please contact our team today to learn more.
 

Client Testimonial

Mirasol Country Club

Matt Lambert, CCM, General Manager

“As the general manager of a golf and country club with over 1,000 homes, it is imperative that I keep the lines of communication open with the residents in my community. Telcare administered our latest member survey, and we were thrilled with the results we received!


Telcare proved to be very knowledgeable and experienced with the type of survey we needed, and we were very pleased with their level of professionalism and flexibility to our needs. We particularly appreciated Telcare's online reporting tools, because they allowed us to structure the results in a format that suited both our needs and the needs of our members.


The survey helped us identify the expectations of our membership, and as a result, we expect to achieve a higher level of satisfaction with our members. We look forward to working with Telcare again on our next survey.”